I started this the unglamorous way. One July I sat down and graded two dozen local business websites by hand: the florist, the pizzeria, the pet resort, the funeral home. Not with a scanner. I used each site the way a customer would, on a phone, and wrote down exactly where it lost me. In August I tightened the method, retired the pilot numbers, and did it properly: five counties across western PA and northern WV. The ledger now holds 165 businesses.
27 of them had no real site of their own, and 27 more were failing outright: dead domains, wrong phone numbers, blank pages. Only42 of the 165 passed clean. The rest were quietly handing customers to whoever showed up properly in a search.
That's the gap I work in. Big agencies won't touch Main Street budgets, and template farms ship the same brochure to everyone. I build by hand, locally, for a fixed price, and this page is my résumé: every animation on it, I wrote.
Before any of this I served in the United States Marine Corps. I won't put an eagle on your invoice, but the habits carried over: show up early, tell the truth, finish the job.
No team, no sales deck, no photo of me shaking hands at a ribbon cutting. A desk in Westmoreland County and strong opinions about how your website should treat your customers.
One more thing. That A− in the top corner of this page grades this very site. Tap it and read the margin notes I left on my own work, deductions included.