Sample: a composite of real audit findings, anonymized. Yours will be about your site.
The whole thing fits on one page.
Five checks, graded honestly, with the reason each one matters and the first fix, in plain English, no jargon, no scare tactics.
Domain & security
BWhat I found: Your domain renews on time and the padlock shows up. One catch: the www version and the bare domain both load, and Google treats them as two different sites.
Why it matters: Split versions spread your search signals across two addresses. It can cost you rankings you already earned.
First fix: One setting at your registrar redirects everything to a single address. Ten minutes, done once.
Works on a phone
DWhat I found: On a 6-inch screen the menu takes three zooms to read, and the phone number is a picture, so you can’t tap it to call.
Why it matters: Most of your visitors are on phones. Every pinch-and-squint is a customer deciding the place down the road is easier.
First fix: Rebuild the menu as real text and make the number a tap-to-call link. This is the highest-value hour on this list.
Ordering & booking
FWhat I found: There is no way to order, book, or even ask a question after hours. The "contact" page is an email form that (I tested it) doesn’t send.
Why it matters: People do most of this deciding late at night. Right now those hours belong to whoever has a working button.
First fix: Fix or replace the dead form today; add real ordering or booking as the centerpiece of any rebuild.
Google presence
CWhat I found: Your Google Business Profile exists but lists old hours, three photos, and no link to the site’s menu page.
Why it matters: For local searches, that panel IS your first impression. More people see it than your homepage.
First fix: Claim the profile, correct the hours, add ten real photos, link the menu. Free, and takes an evening.
Speed & trust
DWhat I found: The homepage takes about seven seconds on a phone connection, and the copyright in the footer is five years old.
Why it matters: Slow reads as broken; stale reads as closed. People judge whether you’re still in business by these two things.
First fix: Compress the six oversized photos (that’s most of the seven seconds) and update the footer. An afternoon.
The three fixes that matter most
- 01Fix the dead contact form. You are losing customers silently, today.
- 02Make the menu real text and the phone number tappable.
- 03Correct the Google Business Profile hours and photos.
That's the entire deliverable: a diagnosis you can act on with or without me. If you want help with the fixes, the quote comes fixed, in writing, before any work starts.
Laurel Web Studio · Westmoreland County, PA · read by hand, written by a person
How the grading works
The method behind the 165 numbers.
Numbers are only worth something if you can check them. Here is exactly how the audits were done, what each grade means, and where the method stops being certain.
When and where
August 2026, five counties. Westmoreland County, PA: 64 businesses. Fayette County, PA: 32. Allegheny County, PA: 30. Butler County, PA: 9. Monongalia County, WV: 30. 64 plus 32 plus 30 plus 9 plus 30 is the 165 compartments on the home page, and every count on this site reconciles to it. A smaller July pilot came first; its single-pass search overcounted missing sites, so its numbers were retired rather than merged in.
How each one was checked
Candidates came from chamber, municipal, tourism, and category directories, not from a scraped list. Each business then got an exact-name search with its town. Where a site existed, I opened it and used it the way a customer would, on a phone. Contact and domain problems got a technical check on top: does the number in the text match the number the tap-to-call link dials, does the domain still resolve. No business was recorded as having no site until a second, wider pass, name variants, map listings, and candidate domains, also came back empty. One pass alone overcounts.
What each grade means
- No site of their own
- No business-owned domain surfaced on the audit date. A social page, a directory listing, a delivery-app menu, or a booking profile may well exist. It is not the same as "no presence"; it means nothing they control.
- Failing
- A defect costing customers today: a domain that no longer resolves, a call button that dials the wrong number, a page that renders blank, missing product images.
- Needs fixes
- It works, but it leaks: cluttered navigation, duplicated sections, information a customer has to hunt for, a promised feature that never shipped.
- Solid
- Modern, fast, and well kept. Nothing worth pitching, and I said so.
Where the method stops being certain
A search that finds nothing is not permanent proof that nothing exists, and a directory listing is not proof a business is still operating. Findings describe what the pages and search results showed on the audit date, and sites change. Businesses listed as closed, businesses outside the five counties, and names with no current activity behind them were excluded rather than counted to make the numbers look worse.
Why no business is named
These are real shops in small towns, and a public list of who has a broken website would be a list of neighbors to embarrass. Trades are generalized and findings are written so that no single entry identifies anyone. If yours is in there, you will only ever hear it from me directly.